Foot Flops Featured by Esquire.com

We recently started representing a new company, Foot Flops™,  makers of the first heat-moldable, orthotic and arch-supporting flip-flops. In addition to offering superior arch-support to most flip-flops, Foot Flops eliminate break-in time via a patent-pending Thermo-Form™ and HEAT™ technology.Their goal was to raise $40,000 via Kickstarter, and with 23 days to go they're already at $66,000+ with nearly 1,000 backers.Esquire.com took notice and featured the product in its men's fashion section.  Anytime you get one of the top men's magazines on the planet to review your conceptual product, you did your job as a PR guy.Check out the full article, "Does the World Really Need Another Flip-Flop Company?"